Creative Solutions for the Cultural World
LaPlaca Cohen is an independent marketing agency in New York, partnering exclusively with the world’s leading museums, performing arts centers, educational institutions, botanical gardens, and impact-driven organizations. As the in-house Creative Director, I focused on clarifying the company’s brand story with an integrated campaign, updated messaging, art direction, brand templates and original content.
Because the definition of culture has expanded, we needed to find better way to visualize the agency’s expertise within a wide range of experiences. By combining bright brand colors with playful illustrations, we were able to establish a fresh visual direction to be applied across multiple channels.
As part of its consulting services, LaPlaca Cohen conducts numerous workshops, stakeholder interviews, board presentations, and proposals. We redesigned the company’s templates to be a consistent part of the brand’s identity, including updated typefaces, photography, data visualizations, case studies, and benchmarking examples. The intention was to create a user-friendly suite of tools for both designers and non-designers alike.
Documentary-style short we created as a pilot for a content series. The platform takes two broad entities—design and culture—and combines them using footage and interviews of experts, each with their own unique perspective in their field. We aimed to expand the definition of what culture and design could include, by exploring where the two fields overlap, intersect, and inform one another.
Ryo Yamazaki – Art Director
Eve Felsenthal – Editor
Serena Hong – Design
Jess Myers – Interview
In collaboration with strategy and media leadership, we were able to elevate the agency’s offer and services, innovate effective workflows between departments, and improve overall team culture.