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Culture Track

 

Culture Track is a wide-reaching national study that tracks the ever-changing opinions, motivators, barriers and trends that are shaping the future of culture. The most recent fielding of the study has been presented at museums and cultural organizations in over 30 cities across North America.

The insights pulled from developed by Culture Track inform all the work done at LaPlaca Cohen, including but not limited to Media Planning, Campaign Design, Advertising, Strategic Planning, Positioning, Messaging and Visitor Experience.

As Creative Director at LaPlaca Cohen, I helped rebrand and relaunch the largest iteration of Culture Track to date, with a new website, microsite, marketing collateral, long-form content and social media. We brought the data to life through illustrations, graphs and animations displayed throughout each keynote presentation and panel.

 

 

Website: Radish Lab
Microsite: Aaron Pedersen
Illustrations: Maya Ish-Shalom

Client: LaPlaca Cohen